• "Well written, well researched, and the thesis put forth is well argued.... Woods has opened up an area of historical analysis that should invite further study."
    -Journal of American History

  • "During these times that challenge our freedoms there is no one more qualified to make U.S. history relevant to the fight against big government than Thomas Woods."
    -Barry Goldwater Jr.
    Former Member of Congress

  • "I strongly recommend Woods's work."
    -The Honorable Ron Paul,
    U.S. House of Representatives

  • "Written with great clarity and fluency, making the complex philosophical and theological concepts approachable."
    -Journal of American Studies

  • "A must-read."
    -Barron's

  • "An excellent reading source for anyone interested in financial markets, and much more so for anyone interested in learning about capitalism without all the misinterpretations being thrown about in the financial media."
    -Asia Times

  • "Provocative, well-written, and deserves to be read."
    -Catholic Historical Review

  • "An engaging and important contribution to scholarship on the history of American Catholicism."
    -Journal of the Historical Society

  • "Woods and [co-author Kevin] Gutzman appeal to both left and right in this constitutionalist jeremiad…. The authors' exegeses of the Constitution and court decisions, heavy on original intent arguments, are lucid and telling."
    -Publishers Weekly

  • "A marvelous read. Every chapter taught me something new and unexpected."
    -Tom Bethell, senior editor,
    The American Spectator

  • "The hottest book today is Meltdown, by my friend Tom Woods."
    -Judge Andrew Napolitano, senior judicial analyst,
    FOX News Channel

  • "Should be required reading."
    -Economic Affairs (London)

  • "Woods, one of the best classical liberal [libertarian] scholars of his generation, has once more placed us in his debt with this lucid and tightly argued book."
    -David Gordon, The Mises Review

  • "Tom Woods is one of my dearest allies in the struggle against wrong-headed and dangerous economic policy."
    -Peter Schiff

Apple to $200 Textbook Market: Game Over

The days of college kids paying $200 for a textbook may be numbered, thanks to Apple’s recently announced initiative for iPad textbooks, with multimedia capabilities, for $14.99. Any professor can design such a text, and Apple will give him a 70% royalty — six to seven times what an author usually receives. (Thanks to Gary North.)

Unlearn the Propaganda!

  • http://phpmotionwiz.com Shawn Padgett

    That’s very cool!

  • http://www.facebook.com/JClintRamey Clint Ramsey

    Man I wish I had invested in Apple a couple of years ago there on fire.

  • Anonymous

    Now all you have to do is drop half a grand on an iPad and your already-easily-distracted college student can have even more distractions to struggle against, all hosted on a shiny device which, unlike a textbook, is highly attractive to thieves and will cease to function if dropped down the stairs or run over by a car.

  • Mark

    RE Apple “reinventing” the textbook market: please. Apple is an old media company that sells new devices – they deliver their old media to these new devices over a closed distribution network.

    The thing is, there’s this other distribution network that is more open (at least for now) that’s called the internet. I thiink it might catch on :)

  • http://www.TomWoods.com Tom Woods

    Thankfully, I don’t have a habit of leaving either textbooks or iPads lying in my driveway.

  • Natewkelly

    So much for individual responsibility huh?

  • http://twitter.com/timkiser1 Tim Kiser

    If I had to buy a new iPad each year because of theft or breakage I would still come out ahead!

  • Rgrayson1925

    Unfortunately, so many of the younger generation already don’t know how to spell, nor can they even make a complete sentence, thanks to texting, automatic spelling, etc.  They also can’t read as well as they should….just my observations….somehow, I don’t see this as a good idea for our young people in the long run.

  • James

    The multi-media book application was a no-brainer for the iPad.  And textbooks do seem to be a logical place for that to work well (Biographies of people in the 20th Century on also would be cool).  I have huge doubts the price of the average book will remain at $14.99, however.  People like editors and programmers (for the really cool books) and photographers will want there cut too.  While the books may be cooler, I wouldn’t expect super cheap.

    Personally, I’m curious how the non-traditional educators (homeschoolers, seminars, ect.) will utilize this.  That’s where I think the really cool action could be at.

  • http://www.facebook.com/people/Tom-Insko/100000927025663 Tom Insko

    And our neo Luddite President will likely bemoan the demise of the bookbinder industry.

  • http://www.facebook.com/people/Todd-Shoenfelt/100000327394374 Todd Shoenfelt

    What’s a book?  Is that were Fred Flintstone sprays red ochre through a hollow reed onto the cave wall?  They’re paving the cowpath.  Books are obsolete.  Wake up and smell the Internent.  
    Want to learn Calculus?  These lessons are free, ubiquitous, and reviewable.  It took me about 5 minutes to find these:http://www.youtube.com/results?search_query=learn+calculus&oq=learn+calculus&aq=f&aqi=g5&aql=&gs_sm=e&gs_upl=593l2708l0l3298l14l12l0l4l4l0l210l1215l1.6.1l8l0 

    http://en.wikipedia.org/wiki/Calculus 

    http://www.calculus.org/ 

    http://archives.math.utk.edu/visual.calculus/ 

  • Edmaryhs

    Awesome.Pretty soon we can all learn at home and not even have to go to school.

  • Hank Xavier

    best response ever

  • http://www.facebook.com/r.scott.white R. Scott White

    Kusokurae, first of all, if studying a college textbook on an iPad is considered a “distraction”, I have to question your motives; it sounds like you’re personally going to lose out.
    You seem to also think that students don’t lose textbooks – which strikes me as pretty funny.
    Also, iPads prices are coming down; if you think you have to drop 1/2 a grand, keep shopping.
    “According to an estimate by the College Board, the average undergraduate will spend $1,137 on textbooks annually.”  (http://www.dailycampus.com/news/pirg-protests-high-textbook-prices-1.2576891#.TyLnjFbfIzk) – a 2011 figure.  If (after the purchase of an iPad), textbooks cost 1/3rd as much, you will save a significant amount as you obtain your four year degree.  And you get an iPad too with all those annoying “distractions”.

  • Jack

     Kids don’t know how to spell and make complete sentences because of government schools not because of technology.

  • http://www.facebook.com/r.scott.white R. Scott White

    I’m sorry, but other than lab textbooks (which you would need to buy anyway as a hard copy), textbooks are for reading and studying.  If they “can’t read as well as they should”, what does it matter if the text is in a book or on an iPad?

  • Brian

    Free-market capitalism, baby!!!  

  • Paul Eilers

    Also, unlike many textbooks, the iPad textbooks can easily be kept up-to-date.

  • Dustin McCune

    But will the professor now soak the students now that he has the power.  He would not have to compete since he determines the textbook you will use.  Correct me if I’m wrong.  I would love to hear the pros and cons.

  • Steve

    I’m a homeschool dad and we use technology and books.  We see great benefits from both but the “it” factor of the technology gets all of the attention.  Two of many examples are khanacademy.org and udacity.com.  My 12 year old son has now seen Tom Woods speak twice…at Indiana University and a few weeks ago at the Houston Mises seminar.  We didn’t get a chance to introduce ourselves because he’s such a rock star there was always a huge crowd around him!  Homeschooling is a great lifestyle.

  • Anonymous

    What is stopping us right now?

  • http://profiles.google.com/deshman Desh Whitener

    the college bubble is popping.  the deflating hiss is music to my ears.

  • Jordan Viray

    I never really liked tablet displays for reading although the possibility of enhanced content does make it compelling for many subjects.

    Some kind of combination with e-ink would be ideal. Maybe Amazon could team up with the Khan Academy and other open source resources like Mises Institute and provide real education. Of course, that’ll happen over the Department of Education’s dead body. Here’s hoping.

  • Anonymous

    My crotchety old man alarm is dinging. Text books in the hard sciences tend not to be “read” so much as flipped through quickly, usually involving four fingers holding four different places simultaneously, while a complicated formula is worked through. This also involved more than one text book being open at the same time (IE lots of iPads). I’ve tried to do this on a palm one “life drive” and it wasn’t such a success. -Early e-book adopter on Palm IIIc.

  • Lance

    I have a friend who works in the text book industry and he told me years ago.  The reason for the rise in textbook costs are that if the sales people were at risk of not meeting their sales numbers, they would increase the price of the textbooks.  The government has allowed this by subsidizing college tuition.  All goals are met!  Yeah!

  • bill

    This is great news.  Hopefully the market will also bring new sense by accepting associates degrees, at most, in many fields where the candidate has proven himself competent.  Also, apprenticeships that provide mentors and on-the-job training make much more economic sense for both employer and employee.  There is much entrepreneurship to be built if the government would get out of the way, and peacefully allow people to conduct their lives.

  • Anonymous

    You can’t find an ipad in an ancient pot, turn it on, and expect it to work. Books are more then just a romanticism. They aren’t easily censored and they can be smuggled. The internet can disappear with the click of a pair of tin snips. 

  • http://www.timothyjamesmartinell.com/ TJ

    I work as a reporter for a community newspaper in Washington State, and one of the things we’ve been looking at is how the local school districts are using the latest technology, such as iPads and the Internet, to educate students. Several of the middle schools issue a laptop to their students, and this year the high schools are now issuing them to the freshmen. Universities, however, are always the slowest to adapt to new changes in educating, so it will be fascinating to see how this plays out over the next several years. 

    The iPad and Kindles could ultimately be as devastating to the higher education institutions in this country as the light bulb was to the candle industry. Hopefully, it will finally end the days of overpriced text books, cozy tenures, and relaxed curriculum standards and force them to actually compete for students. 

  • http://www.facebook.com/profile.php?id=1057610393 Ray Zehrung

    I co-founded on online school three years ago. The test people take to prove they can take the advanced course is online. The scoring in online. All of the material is online. The final is online and the certificate of completion is automatically generated into a PDF upon completion of the course. Everything, essentially, is online, including the sign up and payment for the accredited course. Even our accreditation agency loves us, since they go (guess where?) ONLINE to view our updates, our curriculum, our student scores, historical data etc. 

    When our students pass our course, they are welcome to use our report tools, advertise their services and work with clients using our FREE online tools.

    Our competitors require people to fly to remote locations, spend money on rental car, stay at a hotel for 5 days and sit in a classroom. They are also (our competitors) more than 5x more costly than we are (and not accredited)

    We are growing like crazy. 

    Love the Internet and distance learning.

  • Greg Smith

    Hopefully this will come to Android Tablets as well.

  • JoshArizona

    Isn’t the Market beautiful?

  • http://www.facebook.com/sowegafreedom Jonathan Peters

    This why the free market is always superior to the government in protecting the end consumer

  • JFF

    ::sniff sniff::

    Is that the rotten stink of Luddism mixed with protectionism I smell?

  • jaffi411

    You’re spot on with regard to Luddism.  I don’t know yet if the protectionism is also a consideration.  

    Fetz

  • http://twitter.com/StLaurenceYM St Laurence YM

    For an excellent analysis by Apple nerds (not fanbois), check out this gem.
    http://5by5.tv/ia/16. It presents the good with the bad, especially for big house textbook development and the requirement to use only iBook Author. Good stuff.

  • Matt Zietzke

    The fact that a business finds it very cheap to weed people out of their hiring process by seeing if they can ‘properly’ appeal to authority (by seeing if they have a degree or not.)

  • Anonymous

    10% of $200 is $20, more than 100% of $15.  Textbooks are a monopoly, you must buy what the prof says exactly.  Replacing a $200 resellable book with an e-edition that only works on a $600+ device is counterproductive.

    Amazon has a similar royalty policy, the Kindle is less than $100, kindle reader is free on pc, mac, android, etc.

    There’s opensource -libreoffice under linux

    But to libertarians, private slavery is ok, private chains, private servitude, private violation of rights by corporations.  If a corporation kills you, it is a tragedy, but theres limited liability.  If the government has a clear case of murder, does due process, the execution is still somehow tyrannical.

    Of course Kinsella says IP is tyranny.  Get ‘liberated’ Tom Woods works on bittorrent for free!

    When they break the DRM on the apple textbooks…

  • http://www.TomWoods.com Tom Woods

    tz is back with his usual nonsense about libertarians; he ignores every reply I make.

    Yes, I can calculate percentages. But here’s a wild speculation: more of them might sell at $15 than at $200. If I were an author and I could take 10% of $200 or 70% of $15, I’d grab the latter in a second. So would anyone who bothered to think about it.

  • ChrisH

    Zipping around the “page” with your fingers to enlarge, diminish the size of pictures, diagrams etc I don’t think works very well. It’s time consuming and doesn’t facilitate comprehension. For example, a complex circuit to follow sections of it where you have to move the diagram around makes it difficult to determine direction and values. When the Ipad is at least A4 size then its utility may increase. With a PC one can easily cut and paste. With two monitors, one upended, it’s fabulous to deal with documents, electronic books. My issue is that the Ipad is too small as a text book in some disciplines.

  • Delita

    I wouldn’t say game over, Tom if you anything about tech that’s far from the truth, especially considering that Apple plagues their products with DRM.  Also many of the e-books have DRM which will limits the use of ebooks in terms of reproducing it, and that will inflate the price of ebooks.  I wouldn’t trust anything with Apple.  None the less, this is better than the government altervative of buying over-priced textbooks and carrying it in your backpack.

    http://www.wisegeek.com/what-is-drm.htm

  • Delita
  • http://profiles.google.com/fatlibertarianinokc Fat Libertarian

    No, they’ll find ways to protect their monopoly (or whatever it is).  

    This ALMOST makes me want to get an IPAD.

  • D. Mitchell

    He makes a valid point about the kindle.  People can already do what Apple proposes.  Do they need a “posh” company to facilitate it before a professor will do it?  That is the biggest question.

  • Brutus

    Ha, I get sick of paying for these worthless textbooks.

  • http://bastiatscorner.blogspot.com/ Daniel

    But what about all those hyper-productive book binding jobs that will be lost, not to mention timber, paper and university owned, over priced book store clerks?  Another clear example of how innovation destroys jerrrrbs.   

  • Anonymous

    The only reason to buy a textbook is because your university profrssor requires it and that is typicallu from a a cartel.  No one I know voluntarily buys a textbook, and $200 can bribe more professors to insist on this years edition in physical media.  If I would give you a kickback of $20 per student for requiring a mind-numbingly boring textbook every student in your class would be required to buy (giving $20 to the author), or you could require a public domain work on the internet, – and assuming you were greedy – self interested and unaccountable – what would you require?

    You’ve neither noted Apple’s terms (have you read them?), nor said anything about whether IP itself is valid – is Kinsella right or wrong?  One of my difficulties is non-libertarians who point to Kinsella as being the dogma of libertarianism.

    Libertarians comprise everything from anarcho-capitalists to regime-libertarians.  You can speak for yourself, but you have not made a distinction as to whether you reject any sub-division, consider all valid no matter the contradictions, or something else.  I can’t tell as you have not declared, or you have implied in some works the Constitution itself is tyrannical but support Ron Paul – but havent said it was a pragmatic compromise of the lesser evil.

  • college_student

    Until they get to a class where the prof does not allow ANY electronic devices in class. It happens more often than you think.

  • Anonymous

    Thanks for that link. 

    As Ihnatko notes, Apple requires not only that you sell your product ONLY through Apple, but that Apple vets it as it does apps. So, you might receive a rejection from Apple after doing work for months or years and be SOL.  Apple might think your work is not useful, or maybe it will decide that the content is not acceptable. (For instance, maybe the author thinks that Lincoln was a tyrant and the Civil War unjustified. Or maybe Apple won’t approve Walter Block’s defense of pimps.) One distributor with veto power, potentially subject to political pressure, is not to my liking. If Apple gains large market share, could that not reduce the diversity of ideas fostered by traditional printing? It is not enough to say that one could also design the same product for other methods of distribution: that is prohibitively expensive.

    Imagine the frequent and ferocious skirmishes over K-12 textbooks being laid at Apple’s door. How will Apple deal with the typical scenario of politically powerful government committees determining which textbook, reflecting which POV, will be the ONLY one chosen for use? What Texas or California picks often determines what the rest of the country uses. Maybe Apple will break that cartel, but that is far from certain. I’m confident that it is not in Apple’s interest to be the focus of endless attacks by interest groups wanting their POV to prevail.

  • moose6502

    ($89 to $159 tablets from China in 2012) statement to Apple —> Game Over

  • Cduggi

    For one, professors having the absolute authority to dictate which textbook you get to read in and of itself is not monopolistic. If yo don’t like his prescriptions, you get to take another course. None of that changes with the iPad textbooks except that it becomes cheaper to get to read whatever text your professor prescribes. The question “is apple eating the textbook publisher monopoly good or bad” is irrelevant. Choice for consumers is always better than no choice. Will consumers like apple’s products better than traditional textbooks is something no one can say with any certainty until they have actual consumer behavioral statistics because, if there is anything mises taught us, it is that consumer tastes are fundamentally unpredictable and historical information regarding consumer behavior in a particular case is just that, historical information. It neither guarantees future behavior or predicts specific outcomes but only helps our understanding of the process.